Search Engine Optimization

Search engine optimization has been writen about more than any other traffic increasing method so I will not go into too much detail on this topic.

Step 1 in search engine optimization is to ensure that the content and internal linking is optimized for search engines. This can be done by ensuring certain keywords are mentioned in the text, that you are using the correct anchor texts and that meta tags are used.

Step 2 is when you get other sites to link back to you. Often this requires a link back to the them, but this is not always required.

Online Advertising

There are several ways to advertise online. You can use pay-per-click advertising. I recommend just sticking with the three biggest: Google, Yahoo and MSN.

You can also use CPA (Cost Per Action) ads where you only pay per action (Typically a conversion).

Another method is CPM (Cost Per Impression) where you pay per thousand impressions.

Offline Adverting

Depending on your field offline advertising might make sense. Offline advertising can be things such as: print, radio or TV media.