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	<title>Conjure Solutions Blog &#187; Conversion Improvement</title>
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	<link>http://www.conjuresolutionsblog.com</link>
	<description>Helping You Grow Your Business By Leveraging IT</description>
	<pubDate>Thu, 14 Oct 2010 23:01:23 +0000</pubDate>
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		<title>Increasing Conversion Rate</title>
		<link>http://www.conjuresolutionsblog.com/2009/06/increasing-conversion-rate/</link>
		<comments>http://www.conjuresolutionsblog.com/2009/06/increasing-conversion-rate/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 19:39:40 +0000</pubDate>
		<dc:creator>mbhansen</dc:creator>
		
		<category><![CDATA[Conversion Improvement]]></category>

		<category><![CDATA[Increasing Conversion Rate]]></category>

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		<description><![CDATA[Increasing Conversion Rate]]></description>
			<content:encoded><![CDATA[<p>In the two previous blog posts I&#8217;ve briefly gone through the 2 of the 3 ways of increasing website revenue. In this post I&#8217;ll go through increasing your conversion rate.</p>
<p>Why would you want to spend time on improving your conversion rate?</p>
<p>Reason 1: You don&#8217;t just get more sales, but more sales from existing traffic.<br />
Reason 2: The effect is permanent. It will outlive any marketing program.<br />
Reason 3: Your customer acquisition rate goes down</p>
<p>These are just a few of many reasons why it pays to improve your conversion rate.</p>
<p>There&#8217;s a few different way you can improve your conversion rate.</p>
<p>1.Improve usability and point of actions (POA).<br />
2.Improve your copy.<br />
3.Improve customer service.<br />
4.Clarify and improve your value proposition.<br />
5.Improve your logo and brand.</p>
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