In the two previous blog posts I’ve briefly gone through the 2 of the 3 ways of increasing website revenue. In this post I’ll go through increasing your conversion rate.

Why would you want to spend time on improving your conversion rate?

Reason 1: You don’t just get more sales, but more sales from existing traffic.
Reason 2: The effect is permanent. It will outlive any marketing program.
Reason 3: Your customer acquisition rate goes down

These are just a few of many reasons why it pays to improve your conversion rate.

There’s a few different way you can improve your conversion rate.

1.Improve usability and point of actions (POA).
2.Improve your copy.
3.Improve customer service.
4.Clarify and improve your value proposition.
5.Improve your logo and brand.